As an innovator in the employee benefits market space for more than 20 years, we are proud to introduce a rebrand to our visual identity and mission that reflects our deep dedication to client success. Along with unveiling our new brand, we visually updated our website to be better focused on benefits solutions that help clients address their needs and achieve their goals.
The Vision Behind our Brand Evolution
The rebrand solidifies Clark & Lavey’s position as an industry leader that offers effective strategies and valuable guidance for our clients. “The vision behind our brand evolution is not only to better represent ourselves as one of the most trusted and respected companies in our industry, but also to express our patriotism as a veteran-owned business,” said Paul Clark, CEO of Clark & Lavey. “Our mission continues to be providing the best value for our clients. The rebrand is not just cosmetic; we have taken this opportunity to continually improve our approach and evolve our services. This is very important as we remain focused on providing unparalleled solutions and service.”
Proud of our Past, Excited for our Future
Our new logo design embodies our proud service background and genuine care for our clients’ success. Plus, the new vibrant color scheme represents our company’s approach to our work: passionate, dedicated, and innovative. The logo’s maintained font family still symbolizes the quality and longevity of our services. However, we have also introduced a more modern, easier-to-read sans serif font that reflects our tireless commitment to helping our customers achieve their goals and reach new levels of success.
Reach Out to Learn More
Do you have questions about our new visual identity? Or, would you like to learn more about how we are evolving and improving our operations and services? Please contact us to learn more. Our helpful team would be happy to provide you with more insight into our process. Thank you!